Welcome to Greater Than Analytics!
Greater Than Analytics was established in 2019 after noticing a need for creative, innovative thinking in how quantitative and qualitative research and data analysis methods can be used to bring true actionable insights to organizations. Founder, Mario F. Trescone is passionate about data science and business strategy, especially bringing unfiltered, unbiased thinking back into the decision making process.
Mario holds a Master of Science Degree in Predictive Analytics from Northwestern University, a MBA from Strayer University, and a Bachelor of Science Degree in Business Administration from Wayne State University, with post-bachelorette studies in both Psychology and Cultural Anthropology.
With decades of experience working in the fields of consumer research, business intelligence, and data analytics for non-profit, retail, and automotive industries, Mario is committed to bringing his expertise to organizations and helping them realize their potential and achieving their mission and margin objectives, promoting their sustainability, and relevancy in the communities they serve.
We truly enjoy working with talented professionals that share the same high standards of excellence
and wish to achieve business success through grounded applied scientific principles!
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OUR PROCESS
Our process focuses on the four key elements of any business: Mission, Margin, Relevancy, and Sustainability. We are here to support our clients by bringing new perspectives and solutions to challenges that organizations may be facing so these interconnected elements are working together to achieve successful results.
LISTEN & OBSERVE
DESIGN PHASE
EXPLORATORY DATA ANALYSIS
Establish a baseline of understanding to assist us in our investigation.
Based on our initial analysis and understanding of the client objectives, we design a methodology that will deliver actionable insights in order for them to track and accomplish their goals.
Gathering internal and external information from a variety of sources, i.e. market, consumer, and operational data, etc.
INSIGHT ANALYSIS
Diving deeper, searching for the impactful relationships that lead to actionable insights.
REPORTING PRESENTATION
We go beyond delivering the numbers by creating a customized business road map to act upon, providing clear directions needed for strategic planning and development.
OUR SERVICES
MARKET ANALYSIS
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Demographic / Market Dynamic Analysis
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Market / Consumer Insight Research
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Site Feasibility Expansion Analysis
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Market Penetration / Opportunity Analysis
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Qualitative Research
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Human Factor Design Research
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Customer Segmentation
STRATEGIC PLANNING
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Operational Efficiency
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Operations Alignment to Goals
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Customer Experience / Satisfaction Analysis
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Customer Sales / Retention Analysis
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Staff Engagement / Satisfaction Analysis
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Database System Audits / Design
OPERATIONAL ANALYSIS
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Brand Positioning / Mission / Vision
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Product Mix / Portfolio Analysis
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Communication Strategy Development
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Creative / Campaign Development
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Member / Program / Product Pricing
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Marketing Strategy Development
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Expansion / Growth Planning
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Budgeting / Forecast Planning
PERFORMANCE INDICATORS
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Identification of Performance Drivers
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Forecasting / Tracking Goals
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Dashboard Development of Performance
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Proforma / Risk Modeling Analysis
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Customized Decision Making Tools